John Nada is a laid off blue collar worker who discovers a conspiracy of control caused by aliens who truly are the rulers of Earth. When John puts on a pair of sunglasses he is able to see the aliens and their means of propaganda for the first time. He fights with a friend Keith David in one of Hollywood's truly most gruelling brawls ever. Then they two decide to travel together to try to stop the aliens. John also tries to convince a reporter Holly of the alien's presence on the Earth but his attempt fails at first.

Frank is a friend of John Nada who absolutely refuses to try on a pair of sunglasses that Nada says allow people to see aliens who exist on Earth. After a long brawl Frank finally tries the glasses on and joins Nada on his quest to fight the aliens.

Holly is a reporter for a local Television station. Her world is as plain as can be until John Nada appears and tries to force her to believe aliens rule the planet but only a pair of magic sunglasses enable Nada to see the aliens true form. Holly takes Mr Nada to be a kidnapper, and a quack of course. Nada is literally taken out with the trash. Eventually Holly comes to Believe Nada and even helps him get into her Television station where the aliens transmit their subliminal messages which enable them to maintain control.