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THE RISES AND FALLS OF ATARI ESSAY

The Lynx was just not acheiving the level of market penetration or acceptance that Atari wished for so research began to develop the next generation of home console based machines.

Originally a system named the Panther was under development. This system would have been a single CPU 32 bit system which clearly would technologically have been light years ahead of current 16 bit sytems then in use. But as the project was underway it was decided that the power provided by the system just wasn't adequate so the Panther project became the Jaguar project. The system developed from this research known as the Jaguar was composed of two 32 bit processors. Even wth a good two years jump on the competiton as far as emerging 32 bit technology the Jaguar did not obtain many third party developers and Atari had difficulty creating titles in house all by itself.

Many other great rises and falls occured in the life of Atari Corporation. They culminated in a merjer with a hard drive maufacturer known as JTS (yes an unrelated industry) and ended with Atari Corporation assets being sold to Hasbro for $5 million. Hasbro made Atari Corporation just a part of its poorly known Hasbro Interactive Sofware division. Ironically Hasbro on its website as of August 20th, 1999 has no mentoin of Atari's history or its legacy. On the site Atari is just another source of Hasbro Interactive games such as the various board game based video game idiocies as Monopoly for windows.

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